Not sure if you are speaking of the price or the product.

The price is definitely not cheap.

If you are talking about the product being worth that much I have 80% active surfactant back on my shelf that cost a tiny fraction of that price. What makes this so "special"?

I think the salesman was either a shyster or simply didn't know anything about the product. He was trying to tell me it had "everything" in it. Didn't need to add drift control because it had it. Didn't need to add AMS. From what I read it is just plain old surfactant. Surfactant has been around forever and is cheap. It doesn't condition the water like AMS. It doesn't retard drift.

Or is there some special Ffu juice in this that they can't list on the label? Seriously, is it more than surfactant? APSA 80

Seems to be made in India .

John