|
South Australia | News
14/10/2008 Leica Geosystems acquires Rinex Technology and expands product offering
Leica Geosystems’ parent company, Hexagon Group of Sweden, announces it has acquired Rinex Technology of Perth, Australia.
Brisbane, Australia, 14 October 2008 – Leica Geosystems’ parent company, Hexagon Group of Sweden, announces it has acquired Rinex Technology of Perth, Australia. RINEX is one of Australia’s premier precision agriculture companies and an emerging contender in the US, developing and marketing hardware and software for agriculture equipment guidance and automated implement control.
“We have been working with RINEX under a joint development agreement to create advanced products for the precision agriculture market,” says Glenn Clark, Australian business manager for Leica Geosystems. “This acquisition will enable Leica Geosystems to expand its product platform more quickly and offer a wider range of precision agriculture components to work with the mojoRTK.”
In Australia, RINEX has been a premium reseller of the mojoRTK auto-steer system since the product launched early this year.
“Working together as a single company allows us to streamline our sales channel and provide improved support to resellers and customers throughout Australia,” Clark adds.
The first new product resulting from this acquisition will be a full-function colour touch screen that will work directly with Leica Geosystems’ mojoRTK auto-steer system to provide additional functionality including contour and pivot guidance, mapping and record keeping. The screen will be supported via Leica Geosystems’ web-based Virtual Wrench™ remote diagnostic and support system, and is slated for release in early 2009.
“We are looking forward to continuing our work serving Australia’s farmers with precision agriculture equipment that has been developed over the past 12 years,” says Rob Kiernan, business manager for Rinex Technology. “RINEX has been at the forefront of precision agricultural systems since inception and by becoming part of Leica Geosystems, we gain better access to the global marketplace, and the ability to further expand our product lines by combining the strengths of our Australian based research and development teams.”
In addition to new product development, Leica will market and sell the existing RINEX product line, most notably the RINEX AS7500 auto-section controller, which works seamlessly with the mojoRTK auto-steer system and other positioning devices to deliver accurate section control for both spraying and row planting applications.
Consumers will see a seamless integration of the two companies and will continue to purchase both Leica and RINEX products through existing dealer networks. The Perth based RINEX research and development staff will work in close alignment with Leica Geosystems’ global agricultural research and development headquarters in Brisbane. Field-based RINEX sales managers will continue to represent current RINEX products as well as the mojoRTK platform.
Leica Geosystems – when it has to be right
Leica Geosystems’ agriculture applications build on the company’s experience in its growing GPS and machine automation business, which already benefits the survey, construction and mining industries worldwide. The worldwide headquarters for Leica Geosystems’ agricultural business unit is in Brisbane, Australia. Our Brisbane based team of product engineers is responsible for global research and development for the mojoRTK platform.
About Rinex Technology
Founded in 1995, multi-award winning Rinex Technology is a privately Australian-owned company which designs and manufactures innovative engineering products for the agricultural sector. RINEX are renowned for the creation of easy-to-use interfaces for guidance and mapping applications for farmers. RINEX systems include data management and field reporting tools as well as automatic section control.
For further information please contact:
Leica Geosystems, Pty Ltd
Gina Cherry
Marketing & Communications Coordinator – Ag
270 Gladstone Road
Dutton Park, Q 4102
Ph: +61 7 3117 8941
Fax: +61 7 3891 9336
www.leica-geosystems.com
www.mojoRTK.com
www.rinex.com.au
| |
|
14/10/2008 Leica Geosystems acquires Rinex Technology and expands product offering
