I'd say it's a success . . . after all, the advertisement got your attention. That's the first step to brand recongition. You now have Dekalb on your brain ..  . now when the Dekalb sales rep stops by, that'll be the ice breaker and you will get to talking and by the time the rep leaves, you will have placed a 5000 unit order with him.
lol
No big deal - the ad is working . . . . .