Am I the only one?

Why do the athletes not have a sizable, recognizable identification as to the country they represent?

I'm watching Olympics now, and other than the little flag emblem on their helmets, I can't tell who's who, and some of the flags I don't recognize the country they go with.

Why can't they have USA, or JPN, or GER in bold letters on their pants legs, or else put their country on their back or chest in place of the Olympic ring design?

I think I may just go back to RFD, or CMT, or FOX!