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Eastern Iowa | I would rather you defend the author, who is clearly uninformed, than his points, which are all over the place and often contradictory.
You certainly are entitled to your own definition of "value." But don't mistake your definition for what most people are willing (or able) to pay to put meat on their table.
If everyone were willing to pay $197 for a pork roast, $7 per pound for bacon, and $24 for two pork chops, our industry wouldn't be where it is today. Fact of the matter is, the very definition of a niche is its narrow appeal to a small group of devoted customers. It's what Niman does, and that market is likely underserved if the ridiculous prices he is charging are any indication. But it isn't a large market, at least not one the industry could squeeze into. Most consumers don't want to feed pigs in their back yard and would rather pay $30 for the roast, $1.99 for the bacon, and $2.79 for the package of chops. It is what it is. The American farmer has cut the cost of food for the American family more than in half since 1960 in real terms. This is an immense benefit to everyone, as it enables these families to pay for health care, education, their clunker car, etc. | |
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Time to become an advocate for our industry
