Old news, new study.  None have ever shown data explaining how they standardized the subjects to account for other lifestyles, prior quality of life, location of homes, business routines, etc.  The read meat/cancer link came out over 5 years ago.  While new studies appear to come to the same conclusion, there still has not been a difinitive study with a solid control group.

Just like global warming some will grab it and run while others will ignore it.  I hope you don't plan on selling the herd just yet, Rich.  Let the others sell, then you can catch the rebound market from a beef shortage next year.